So you’ve built your website, you are current with your social media platforms and are feeling pretty good about your online presence. You may be wondering “Do I really need to add my business to Google My Business (GMB)?”… Short answer; YES!
Here’s why…When a potential customer is running a Google search on your business, the GMB panel will be first to pop up. They will be able to see your contact information, opening hours, link to your website and most importantly see your customer reviews. If this is not up to date, customers tend to see your company as not “reputable”.
Increase your website visibility
Google My Business is great to use for local SEO purposes. Essentially, it enables your business to appear on the Google search engine, following the queries that are specific to your products and services. It is also important to note that even when the search queries are broader, Google will still display local search results. It’s the perfect opportunity for business owners to capitalize on!
You control your displayed information
Once you have claimed your business on GMB, you create and approve all of the information that is added on to your company pages; opening hours, photos, prices, company description, website URLS, etc. In other words, you have full control over what users and potential customers see when they inquire about your company online. Make sure this is always kept up to date!
Show off your projects
You are able to add images to your listing as well. Not only will you be able to show off your favorite projects, it also enhances trust in your business. According to Google’s statistics, “businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps.” They also receive 35% more clicks to their website.
Showcase your customer reviews
One of the most important features of this platform is that of the user reviews. Positive reviews from satisfied customers will definitely improve you business’s visibility. A user will then be more likely to actually come visit or even purchase from you. It is equally as important to answer the user reviews. This will show how invested you are in making your customers’ experiences a great one!
How to Set Up Your Google My Business Account
Are you ready to get started? All the details you will need are here: https://www.google.com/business/
All in all, this online platform is one you will want to add to your digital strategy. It will add tremendous benefits to your online presence.